Motul Ambassador Program

Turn Your Audience Into a Real Motorcycle Adventure

Motul Ride helps motorcycle creators and influencers launch their own ride, without dealing with travel logistics, payments, legal setup or booking management.

You bring the community, the energy and the content. We bring the operational framework, the ride catalogue, the booking platform and the support needed to make it happen.

Pick a ride
Choose from a curated catalogue of motorcycle experiences.
Share it with your audience
We create the page. You promote the adventure.
Ride and create content
Once confirmed, you join your riders on the road.

Built for Motorcycle Creators

If you already inspire riders through YouTube, Instagram, TikTok, blogs, podcasts or community groups, Motul Ride gives you a way to turn that influence into a real-world riding experience.

Instead of organizing everything from scratch, you plug into an existing travel and booking infrastructure operated by Planet Ride.

What We Handle

Ride Catalogue

Access selected motorcycle trips from the Planet Ride catalogue, ready to be adapted for your community.

Dedicated Web Page

We create a dedicated Motul Ride page for your experience, with trip details, pricing and booking information.

Bookings & Payments

Riders book directly online. We handle payments, confirmations and operational follow-up.

Travel Logistics

Accommodation, local partners, routes, guides and travel organization are managed through our framework.

Legal Framework

The experience is structured through a professional travel framework, so you do not have to become a travel operator overnight. Humanity survives another admin nightmare.

Content Opportunity

You get to ride with your community and create authentic content before, during and after the experience.

How It Works

1. Apply as a Motul Ride Creator

Tell us who you are, where your audience is, what kind of content you create and what type of ride would fit your community.

2. Choose or Shape Your Ride

Together, we select a motorcycle experience from the Planet Ride catalogue and adapt it to your audience, destination, riding style and preferred timing.

3. We Put It Online

Motul Ride creates the dedicated page, booking flow and trip information. Your community can discover the ride and book directly online.

4. You Promote the Experience

You share the ride through your channels: social media, videos, newsletters, riding groups or local communities.

5. Once Confirmed, You Ride

When enough riders book, the experience is confirmed. You join the group, enjoy the ride and create content with the riders who booked through your community.

What You Focus On

  • Bringing your riding community together
  • Sharing the trip with your audience
  • Creating content around the preparation, the ride and the people
  • Living the experience with riders who already follow and trust you

Who This Is For

This program is designed for creators, influencers and community leaders in the motorcycle and powersports world.

  • You create motorcycle-related content
  • You have an engaged audience of riders or adventure seekers
  • You want to offer more than posts, videos or recommendations
  • You want to bring your community together on the road
  • You prefer riding and creating content over managing invoices, suppliers and legal documents, because apparently sanity still has value

Example Rides You Could Launch

Tuscany to Cinque Terre motorcycle ride

Tuscany to Cinque Terre

A scenic Italian ride combining culture, curves and Mediterranean landscapes.

Ireland motorcycle adventure ride

Ireland Adventure Ride

A raw and atmospheric motorcycle experience through dramatic roads and wild scenery.

Alps motorcycle tour

The Alps by Motorcycle

Mountain passes, lakes and iconic riding roads for communities who love curves and altitude.

Corsica motorcycle road experience

Corsica Road Experience

A powerful island ride built around coastal roads, mountain sections and unforgettable views.

Ready to Launch a Ride With Your Community?

Apply to the Motul Ride Ambassador Program and tell us about your audience, your content and the kind of motorcycle experience you would love to host.

If there is a fit, we will explore the best ride format together.

We were unable to confirm your registration.
Your registration is confirmed.

Apply to Host a Motul Ride Experience

Le champ SMS doit contenir entre 6 et 19 chiffres et inclure le code pays sans utiliser +/0 (ex. : 33xxxxxxxxx pour la France)
?

Riders reviews & ratings